Technical SEO is the practice of optimizing your website's infrastructure so search engines can crawl and index it efficiently. It covers speed, mobile usability, structured data and more.
Technical SEO ensures search engines can access, crawl, understand and index your site without obstacles. It is the foundation everything else builds on.
Some parts need developer help, but the basics are manageable with the right tools.
Run a site audit to find crawl, speed and indexing issues.