SERP features are the special elements on a results page beyond standard links — featured snippets, "People also ask", local packs, images and AI Overviews. They shape where clicks go.
SERP features are enhanced results Google shows to answer queries richly. They can push standard results down — or lift you above them.
They capture attention and clicks — sometimes more than result #1.
Structure content clearly, add schema, and directly answer questions.