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What is Search Intent?

Search intent is the reason behind a search — what the user actually wants. Matching intent is more important than matching keywords in modern SEO.

4 min read Expert content Up to date

Table of Contents

  1. What is Search Intent?
  2. The Four Types
  3. Frequently Asked Questions

What is Search Intent?

Search intent is the goal behind a query. Google ranks the pages that best satisfy that goal.

The Four Types

Match Your Content to Intent

Analyze your content and keywords with SEOBOTX.

Free Analysis

Frequently Asked Questions

Why does intent matter more than keywords?

Because Google ranks pages that satisfy the goal, not just pages containing the words.

How do I find the intent?

Search the term and study what already ranks — that reveals what Google thinks users want.