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What is Schema Markup?

Schema markup (structured data) is code that helps search engines understand your content. It can earn "rich results" like star ratings, FAQs and prices in search listings.

5 min read Expert content Up to date

Table of Contents

  1. What is Schema Markup?
  2. Why it Matters
  3. Frequently Asked Questions

What is Schema Markup?

Schema markup uses the schema.org vocabulary to label content (products, articles, FAQs, recipes). Google uses it to display richer search results.

Why it Matters

Usually added as JSON-LD in a <script type="application/ld+json"> tag.

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Frequently Asked Questions

Does schema improve rankings?

Not directly, but rich results boost CTR and visibility.

Which format should I use?

Google recommends JSON-LD.