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What is Link Equity?

Link equity (also called "link juice") is the ranking value passed from one page to another through links. Links from authoritative pages pass more equity to your content.

4 min read Expert content Up to date

Table of Contents

  1. What is Link Equity?
  2. How it Flows
  3. Frequently Asked Questions

What is Link Equity?

Link equity is the SEO value a link transfers. High-authority, relevant, dofollow links pass the most.

How it Flows

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Frequently Asked Questions

How do I keep link equity?

Use internal linking wisely and earn quality backlinks.

Does every link pass equity?

No, nofollow and low-quality links pass little or none.