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What is a Keyword?

A keyword is a word or phrase that people type into search engines. Targeting the right keywords helps your content appear when your audience searches for it.

4 min read Expert content Up to date

Table of Contents

  1. What is a Keyword?
  2. Types of Keywords
  3. Frequently Asked Questions

What is a Keyword?

A keyword is the search term you want to rank for. It connects what users search with the content you provide.

Types of Keywords

Discover Keyword Opportunities

Find the right keywords for your site with SEOBOTX tools.

Free Analysis

Frequently Asked Questions

How do I find keywords?

Use keyword research tools and analyze what your audience searches for.

Should I target long-tail keywords?

Yes, especially for newer sites — they are easier to rank and convert well.