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SEO Guide

What is HTTPS in SEO?

HTTPS is the secure, encrypted version of HTTP. Google uses it as a lightweight ranking signal, and browsers warn users away from non-secure sites.

3 min read Expert content Up to date

Table of Contents

  1. What is HTTPS?
  2. Why It Matters for SEO
  3. Frequently Asked Questions

What is HTTPS?

HTTPS encrypts data between the user and your site using an SSL/TLS certificate. It protects privacy and builds trust.

Why It Matters for SEO

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Frequently Asked Questions

Is HTTPS a ranking factor?

Yes, a lightweight one — and its absence hurts trust.

How do I switch to HTTPS?

Install an SSL certificate and 301-redirect all HTTP URLs to HTTPS.