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What is Google Business Profile?

Google Business Profile (formerly Google My Business) is your free business listing on Google Search and Maps. It is the single most important local SEO asset.

4 min read Expert content Up to date

Table of Contents

  1. What is It?
  2. How to Optimize
  3. Frequently Asked Questions

What is It?

Google Business Profile shows your name, address, hours, reviews and photos when people search for you or "near me".

How to Optimize

Optimize Your Local Presence

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Free Analysis

Frequently Asked Questions

Is it free?

Yes, completely free.

Why is it important?

It is the key to showing up in map results and local searches.