GEO (Generative Engine Optimization) is optimizing your content so generative AI engines like ChatGPT and Gemini cite it in their answers. It is the AI-era evolution of SEO.
GEO emerged because users increasingly ask AI assistants instead of searching Google. The goal is to be the source the AI references.
Related but not identical — AEO targets answer engines, GEO targets generative text output.
No — run them together.