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What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness — a framework Google uses to judge content quality, especially for important topics.

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Table of Contents

  1. What is E-E-A-T?
  2. How to Strengthen It
  3. Frequently Asked Questions

What is E-E-A-T?

E-E-A-T is not one score but a set of signals. It matters most for health, finance and other high-stakes ("YMYL") topics.

How to Strengthen It

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Frequently Asked Questions

Is E-E-A-T a ranking factor?

Not a single score, but the signals behind it influence rankings.

Why the extra E?

The first E (Experience) was added to reward first-hand knowledge.