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SEO Guide

What is Anchor Text?

Anchor text is the clickable, visible text of a hyperlink. It helps search engines and users understand what the linked page is about, making it an important SEO signal.

4 min read Expert content Up to date

Table of Contents

  1. What is Anchor Text?
  2. Anchor Text Types
  3. Frequently Asked Questions

What is Anchor Text?

Anchor text is the highlighted words you click on a link. Descriptive anchors give context about the destination page.

Anchor Text Types

Keep anchors natural and varied. Too many exact-match anchors look manipulative.

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Frequently Asked Questions

Does anchor text affect rankings?

Yes, it gives context, but over-optimization can trigger penalties.

What is the best anchor text?

A natural, varied mix that reads well for humans.