AEO (Answer Engine Optimization) is the practice of optimizing your content to be cited by AI answer engines like ChatGPT, Google SGE and Perplexity. It is the next evolution of SEO.
AEO emerged because users increasingly ask AI assistants instead of typing into Google. The goal is to make AI reference your content in its answers.
No, it complements it. Run classic SEO and AEO together.
With clear, structured, authoritative content and schema.