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What is a 301 Redirect?

A 301 redirect tells search engines that a URL has permanently moved to a new address. It passes most of the original page's authority (link equity) to the new URL.

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Table of Contents

  1. What is a 301 Redirect?
  2. 301 vs 302
  3. Frequently Asked Questions

What is a 301 Redirect?

A 301 redirect means "this page moved permanently here." It transfers SEO value to the new URL. Used for site migrations, URL changes or merging content.

301 vs 302

301: permanent — passes authority.
302: temporary — does not pass authority.

Always use 301 for permanent changes.

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Frequently Asked Questions

Does a 301 pass authority?

Yes, nearly all of the link authority moves to the new URL.

301 or 302?

301 for permanent moves, 302 for temporary ones.