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Dofollow vs Nofollow Links

Dofollow and nofollow describe whether a link passes authority (link equity) to the target page. Dofollow links pass value; nofollow links tell search engines not to pass it.

4 min read Expert content Up to date

Table of Contents

  1. What Do They Mean?
  2. When to Use Each
  3. Frequently Asked Questions

What Do They Mean?

Dofollow: passes authority — the default link type.
Nofollow: has rel="nofollow" — signals search engines not to pass authority.

When to Use Each

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Frequently Asked Questions

Do nofollow links help SEO?

They pass little direct authority but can still drive traffic and a natural link mix.

Are most links dofollow?

Yes, dofollow is the default unless a rel attribute is added.