Who Can Benefit from This Certification?

• Digital Marketers & Advertising Professionals: Those looking to enhance their display advertising skills and drive better results through Google Ads.

• Campaign Managers: Professionals who want to efficiently manage display ad campaigns and maximize their reach and impact.

• Marketing Agencies & Consultants: Agencies and consultants providing display advertising services to clients.

• Business Owners: Entrepreneurs seeking to improve brand awareness, drive traffic, and increase conversions through display advertising.

What Will You Learn in the Certification?

The Google Ads Display Certification covers essential concepts and strategies for creating and managing successful display campaigns. Key topics include:

• Introduction to Google Ads Display Network: Learn about Google Ads Display Network, its features, and how it fits into your overall advertising strategy.

• Creating Display Ads: Understand how to design and create visually engaging display ads, from banners to responsive display ads, that capture attention.

• Targeting & Audience Segmentation: Learn how to define and reach your target audience using advanced targeting options like demographics, interests, behaviors, and remarketing.

• Budgeting & Bidding Strategies: Understand how to set budgets, manage bidding strategies, and optimize for the best return on investment.

• Campaign Optimization: Discover how to optimize display ad campaigns using A/B testing, ad rotation, and performance metrics to improve ad performance.

• Reporting & Analytics: Learn how to track the performance of your display campaigns, analyze key metrics, and use insights to adjust your strategy.

• Remarketing Strategies: Explore how to use remarketing to re-engage users who have already interacted with your website or ads.

• Display Ad Best Practices: Master the best practices for ad creative, targeting, and optimization to ensure your campaigns are effective and compliant with Google’s policies.