E-commerce SEO Fundamentals
E-commerce SEO requires a different approach than content sites. Focus on product pages, category pages, and technical architecture.
Product Page Optimization
- Unique product descriptions (not manufacturer copy)
- Customer reviews and ratings (schema markup)
- High-quality images with alt text
- Clear pricing and availability
Category Page Optimization
- Keyword-optimized category names
- Introductory content (150+ words)
- Faceted navigation without duplicate URLs
Technical E-commerce SEO
- Handle out-of-stock products properly
- Implement breadcrumbs
- Optimize site search
- Use canonical tags for variants
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