Keyword cannibalization happens when multiple pages on your site target the same keyword, forcing Google to choose between them. Instead of one strong page, you get several weak ones competing with each other.
Signs of Cannibalization
- Multiple pages ranking (and swapping) for the same query.
- Rankings that fluctuate without a clear winner.
- Lower CTR because none of the pages is authoritative.
How to Find It
Search "site:yourdomain.com keyword" and check Search Console for multiple URLs ranking on the same query.
How to Fix It
- Consolidate similar pages into one strong page.
- 301-redirect the weaker pages to the winner.
- Differentiate intent if both pages should exist.
- Adjust internal linking to signal the primary page.
The Result
Consolidation focuses your authority on one page, which usually ranks higher than the split versions did.
SEOBOTX helps identify overlapping pages competing for the same terms.