Internal links — links between pages on your own site — are one of the most underused SEO levers. Done well, they distribute authority, guide crawlers and boost rankings for your most important pages.
Why Internal Links Matter
- They pass link equity (authority) between your pages.
- They help search engines discover and understand your content.
- They guide users to related, valuable pages.
Best Practices
- Use descriptive anchor text that reflects the target page topic.
- Link to important pages from high-authority pages.
- Keep a logical structure — pillar and cluster pages linked together.
- Avoid orphan pages that have no internal links pointing to them.
- Do not overdo it — link where it genuinely helps the reader.
Common Mistakes
Generic anchors like "click here", broken links and burying key pages deep in the structure all hurt. Fix these first.
SEOBOTX site audit finds orphan pages, broken links and weak internal linking automatically.