Images make content engaging but can also slow your site and waste ranking potential. Proper image SEO improves page speed, accessibility, and visibility in Google Images.
Why Image SEO Matters
- Large images hurt Core Web Vitals and rankings.
- Alt text improves accessibility and image search visibility.
- Optimized images enhance the overall user experience.
Image SEO Checklist
- Compress images and use modern formats (WebP/AVIF).
- Right-size — do not serve huge images scaled down in HTML.
- Descriptive filenames — "blue-running-shoes.jpg" not "IMG_1234.jpg".
- Alt text describing the image for users and search.
- Lazy-load below-the-fold images.
The Payoff
Faster pages rank better and convert more. Optimized alt text can also bring traffic from image search.
SEOBOTX audits flag oversized images and missing alt tags automatically.