Who Can Benefit from This Certification?

• Digital Marketers & Advertising Professionals: Individuals who want to master programmatic advertising and optimize campaigns using Display & Video 360.

• Campaign Managers: Professionals looking to streamline their workflow and enhance their campaign management skills using Google’s platform.

• Agencies & Consultants: Marketing agencies and consultants providing digital advertising services to clients.

• Business Owners: Entrepreneurs who want to optimize their digital advertising strategies and improve ROI through targeted display and video ads.

What Will You Learn in the Certification?

The Display & Video 360 Certification covers a range of topics aimed at helping you maximize the impact of your digital advertising campaigns. Key concepts you’ll learn include:

• Introduction to Display & Video 360: Understand the basics of Display & Video 360, its features, and how it fits into the broader Google Marketing Platform.

• Campaign Setup & Management: Learn how to create and manage display and video ad campaigns, including targeting, budgeting, and scheduling.

• Audience Targeting: Master the art of audience segmentation and targeting to reach the right customers at the right time.

• Creative Management & Optimization: Understand how to create engaging ad creatives and optimize them for better performance.

• Reporting & Analytics: Learn how to track and measure the performance of your campaigns using Display & Video 360’s advanced reporting tools.

• Programmatic Buying: Explore programmatic buying techniques and how to manage media buying through automated bidding.

• Brand Safety & Compliance: Understand how to ensure your campaigns are running in brand-safe environments and comply with industry standards.

• Optimization & Scaling: Discover how to optimize and scale your campaigns for better results and higher return on ad spend (ROAS).