🔍What Does This Certification Mean?
This certification demonstrates your expertise in leveraging Google’s AI technologies to drive performance advertising—especially through tools like Performance Max, Smart Bidding, and automated creatives.
Key Topics Covered
Utilizing Performance Max campaigns
The role of AI-powered automation in digital advertising
Smart Bidding strategies
Data-driven targeting (audience signals, conversion data usage)
Creative automation (automated headline and image variations)
Campaign optimization using machine learning
Strategies for boosting conversions with Google AI
Certification Details
Google
AI-Powered Performance Ads