Google Ads Search Certification is a digital marketing certification offered by Google that validates your proficiency in creating and managing search network advertising campaigns using Google Ads. This certification is obtained through Google’s official training platform, Skillshop.
Topics Covered by the Certification:
The Google Ads Search Certification demonstrates your knowledge and skills in the following areas:
How the Google Search Network works
Keyword planning and match types
Writing effective ad copy (headlines, descriptions, etc.)
Quality Score and Ad Rank
Advanced bidding strategies (e.g., tCPA, tROAS)
Conversion tracking
Campaign optimization and performance enhancement techniques
Certification Details
Google
Google Ads Search